Archive for August, 2009

TOY WATCH – Luxury Brand hits ROX!

Thursday, August 6th, 2009

www.toy-watch.it

ROX are official stockists of the must have watch brand of the season – Toy Watch. Available in a range of vibrant neon colours – with 110 colour combinations on offer – the ToyWatch Jelly watch has been snapped on the wrists of the coolest and most fashionable A-list stars: Beyonce, Charlize Theron, Madonna, Kelly Clarkson & even the First Lady Michelle Obama! Toy watches have been featured in the world’s top fashion magazines and Hollywood is obsessed!

Toywatches aren’t fashion crazes for this year alone. They’ve been big hits ever since they were first introduced to the market by Italian watch designer Marco Mavilla in 2005. After they were introduced to the US by Randy Gordon in 2006, there has been no looking back for the toy watch brand. Some say that Toy watches are a combination of Rolex perfection and Swatch funkiness. Italian design and perfection at modest prices – it looks like the fashion craze for Toy watches will outlast most other fads!

Only available to buy in-store, ROX Silverburn, ROX Braehead and ROX Argyll Arcade, Glasgow are all stockists of the latest ToyWatch Collection. Pay a visit and make that “must-have” purchase!

‘MARRY ME’ Campaign

Thursday, August 6th, 2009

Marry Me

This summer sees ROX launch a new marketing campaign, ‘Marry Me‘, to promote our engagement ring range, complete with a comprehensive step-by-step buying guide to help men navigate around the complex diamond ring market. You will find helpful information on the 5C’s of Diamonds as well as our hand made ring mounts.

Our campaign features top US soap actress Julie Marie Berman and Mike Grady’s engagement photographs, alongside some stunning images of our diamond rings.

Marry ME

When Julie got engaged to her boyfriend of three years, commercial real estate broker Mike Grady in London, they decided they wanted their engagement pictures to be a little bit different. So they took a mini-vacation, along with their wedding photographer Nicole Caldwell, to San Francisco.

Julie and Mike tied the knot in the Sacred Heart Chapel at L.A.’s Loyola Marymount University and a reception at a private home in Pacific Palisades followed.

Marry ME

Julie started acting at the age of 6. Early in her career, Berman appeared in over 100 different commercials before she made her breakthrough passage into television on the hit show 7th Heaven. Since then she has appeared in an episode of the top US drama ‘ER’, and then joined the hit ABC soap “General Hospital” in October 2005 as Lulu Spencer. It’s in this role she earned her two Daytime Emmy nominations in 2007 and also in 2009.

Pop into your local ROX store to see our stunning Marry Me campaign and pick up your free Marry Me Guide.