Leading Scottish jeweller ROX has announced it is investing £1 million into a new flagship store at the Union Square shopping centre in Aberdeen, marking the brand’s first store in the north east of Scotland. The impressive 1,353 sq ft boutique, ROX’s biggest to date, is due to open at the end of October 2009 and will create ten new jobs.

ROX has invested £1m into the new flagship store, which is located on Union Square’s ground floor, to create a cutting edge space to display the brand’s fashion-forward range which includes designer brands such as Links of London, Pandora, Stephen Webster and ToyWatch in addition to its superior quality diamond selection.

ROX, which was founded in 2002 by 38 year old entrepreneurs Kyron Keogh and his business partner Grant Mitchell, currently employs 44 staff across three stores in Glasgow’s famous Argyll Arcade, Braehead and Silverburn shopping centres. ROX is now recruiting for seven full-time members of staff and three part-time employees for the new Aberdeen store.

Speaking on the expansion, Kyron said: “Despite the downturn in the economy, we are in a strong position to expand because we are seeing significant year-on-year sales growth. The opening of ROX Union Square fits in perfectly with our strategy to grow via new store openings in new shopping centres. Aberdeen’s economy has been resilient throughout the recession and as the only brand new shopping centre opening in Scotland this year, Union Square’s strong fashion edge complements our contemporary and stylish jewellery range perfectly.

“The jewellery market in Aberdeen is currently dominated by very traditional jewellers and there is currently no offering from a fashion-forward, luxury jewellery brand in the city. Union Square and ROX will offer Aberdeen customers a completely unrivalled shopping experience.

“Our first store opened at Glasgow’s famous Argyll Arcade, surrounded by thirty jewellers – we relish the competition and we are looking forward to opening our doors to a completely new audience.”

ROX will be joining contemporary brands at Union Square such as Zara, Apple and YO! Sushi to open in Aberdeen for the first time. Penny Godfrey, marketing manager at Union Square said: “We are delighted to welcome ROX to Union Square. It’s a fantastic addition to our retail line up and we’re sure this luxury brand will be well received by Aberdeen shoppers.”

ROX offers an eclectic mix of diamonds, watches, designer jewellery and giftware – guaranteeing that customers will find something to make their heart race that little bit faster each and every time.