Top Scottish jewellery brand ROX has announced today that it is investing £650,000 into its store in Glasgow’s famous Argyll Arcade. The ROX boutique will be extended from 800sq ft to almost 4,500 sq ft making it one of the largest jewellery stores in Scotland while creating a completely unique customer experience.
ROX acquired 2,500sq ft of property above its existing store in the Argyll Arcade in late autumn 2009 which will now be transformed into a glamorous ‘Thrill Room’. The lavish space will be used to offer customers the ultimate shopping experience in addition to hosting fashion shows and private events.
Work on the refurbishment will commence on 20th September 2010 and will be carried out by cutting edge Glasgow based interior designer Graven Images – the company responsible for the spectacular refurbishment of The Blythswood Hotel in Glasgow city centre which was recently named one of the hottest hotels in the world by Conde Nast Traveller.
Co-owner, Kyron Keogh, said: “ROX has gone from strength to strength over the past year and we felt the time was right to create a completely unique and visually inspiring flagship store. We opened our first ROX boutique in the Argyll Arcade in 2002 based on the idea that we wanted to create a jewellery store that customers would want to visit time and time again – the cornerstone of this is excellent customer service and a great product range.
“Now we’re taking it that step further – we believe that our boutique will become a destination in Glasgow and anticipate that the ‘Thrill Room’ will become one of the hottest spaces in the city for private functions.”
The ‘Thrill Room’ will include a luxury lounge for private clients, a catwalk and a diamond bar where champagne will be served, making customers feel like VIPs with every visit. The room will have a cutting edge yet classic feel to it and will be daringly different to anything that has been done in a jewellery store before.
Owners Kyron Keogh and Grant Mitchell opened their first ROX store in the Argyll Arcade in 2002 which since gone on to become Scotland’s most fashionable jewellery company thanks to its beautiful selection of diamonds and cutting edge designer pieces. The brand now has three stores in Glasgow in the Argyll Arcade, Braehead and Silverburn and recently opened a £1m boutique in Aberdeen’s Union Square.
ROX’s position in the Scottish fashion industry was affirmed in April 2010 when the nominations for the Scottish Fashion Awards were announced, short listing the brand, the only jeweller to be included, in the category of Fashion Retailer of the Year.