Top brand Welder from ROX
ROX featured on part 3 of STV The Hour
We were delighted to feature one of our most impressive brands during STV’s The Hour on Friday!
The trend for this season was set to be big and luxury watch brand Welder have certainly delivered with this show-stopping timepiece.
It’s been an exciting week at ROX as we got to work with leading Scottish fashion photographer Stephen Kearney and top stylist Kelly Cooper Barr to create our new Winter campaign.
Our lovely models, Amy Hanson and Berta K travelled from Paris and London to bring some serious glamour to Glasgow, both dripping in diamonds and looking every inch the Hollywood glamourpuss, they posed in a Rolls Royce Phantom and Lamborghini Gallardo while our photographer Stephen got to work. Here’s a glimpse of what went on behind the scene’s…..
Amy working the Hollywood glamour look with the latest statement diamond pieces.
Crowds gathered to watch Berta show off the latest looks from Thomas Sabo, Shaun Leane and Links of London
Come back next week for to see what else we got up to on location.
What a whirlwind week we’ve had here at ROX – it’s been go, go, go at GLAM in the City and over the weekend our Victoria, Emma and Donna got to spend a lot of time with Aunty Gok – the man himself Gok Wan. And just like every other woman at GLAM in the City – they fell in love with him!
ROX was the official jewellery sponsor of The Scottish Sun’s Miss Scotland 2010 and we were showcasing some of our hottest new pieces at fashion shows throughout the weekend from designers including ToyWatch, Monica Vinader, Thomas Sabo and Links of London.
We had lots of gorgeous ROX products backstage for for the stylists to work with and Gok took quite a shine to our ROX Viva bracelets – he even decided to wear one of our blinging Gc Chronograph watches throughout the day!
It was a full on weekend and backstage was crazy with stylists, models, make up artists, Miss Scotland finalists and of course Gok but it was absolute ball and the shows looked fantastic – if you were there we hope you had a great time too!
Credit: Gary Doak
The new Miss Scotland, the gorgeous Nicola Mimnagh will go on to star on our next advertising campaign and we’re thrilled to have her on board – she’s an absolute beauty and we can’t wait to work with her!
Credit: Gary Doak
It was a full on weekend and backstage was crazy with stylists, models, make up artists, Miss Scotland finalists and of course Gok but it was absolute ball and the shows looked fantastic – if you were there we hope you had a great time too!
Love,
ROX
You might have read about a rather cool event coming up in Glasgow called GLAM in the City, just incase you haven’t though it’s a three day consumer event for Scotland’s lovely ladies that’s coming to George Square in Glasgow over the 18th – 20th of June 2010. And the headline act? None other than fashion guru Gok Wan – we all love a bit of Gok here at ROX so we definitely had to get involved!
Gok will be joined by Lorraine Kelly (doesn’t everyone love a lazy morning watching her on the GMTV sofa?) and a host of other celebs for three days and nights of fashion, beauty, style, performances and exhibitions from 35 uber cool brands.
That’s where we come in.
We’re going to be exhibiting the hottest styles from Thomas Sabo, Links of London, Monica Vinader and ToyWatch to name just a few at GLAM in the City along with some other great companies including our friends over at Cupcake Glasgow. So we decided to put our GLAM hats on to do something fun and quirky to let everyone know that we’re going to be part of the festivities.
The result? The most GLAM cupcake the world has ever seen – a gorgeous sweet treat adorned with over 25 cts of diamonds… and valued at a staggering £100,000!
Credit: Kieran Dodds
We invited media along to our Argyll Arcade store where our gorgeous model (and colleague!) Lorna Keir showed off the cupcake… check her working the cameras…!
Credit: Kieran Dodds
If anyone fancies treating themselves to the ultimate in luxury (or hinting to their significant other!), you can order a bespoke diamond cupcake in store and make sure you get your tickets to GLAM in the City by visiting www.glaminthecity.co.uk
And here’s a bonus pic of Lorna with her sister, and assistant manager of ROX Argyll Arcade, Jennifer…
Credit: Kieran Dodds
They’re almost as sweet as the cupcake!
Love,
ROX
On the 15th of February ROX unveiled an exciting billboard at the corner between Union Street and Argyle Street in Glasgow. The astonishing illuminated billboard measures a massive 3.27 meters by 10.09 metres.
The ad features top Scots model Amanda Kendrick modelling a beautiful collection of jewellery. Amanda layers her jewellery to create to a dramatic and stunning effect.
The jewellery includes a black Links of London friendship bracelet, a TW Steel watch , a leather Thomas Sabo Bracelet a beautiful diamond star pendant and a dazzling princess cut solitaire ring.
Well its time to bring out the ROX Star in everyone; the ladies at ROX have been leading the way, now its over to you!
What is Amanda Wearing?
Well that depends on which hand you start with of course:
Amanda is glaming up with the right hand side by wearing a mixture of Pandora, Links of London & Thomas Sabo.
Links of London Sweetie Bracelet Rhodium/18ct Gold
Links of London White Dial Sweetie Watch
Pandora Bracelets
Pandora Beads & Charms
Thomas Sabo Bracelets
And on the left some understated elegance with a diamond tennis bracelet and a RADO Ceramica Platinum watch
Rado Watches
ROX Diamond Tennis Bracelet
Our ROXStar range can of course be seen online
ROX ranges from: Links of London, Links of London Sweetie Watches, Pandora, Thomas Sabo, Rado, ROXStar
For all those who like to attend an event, the red carpet was rolled out in Argyll Arcade, Braehead and Silverburn this weekend.
Why?………………….. All of the team got in on the ROXStar feel of things.
These lovely ROX Stars certainly brought some glamour to the Argyll Arcade last weekend
Well it’s the Monday after the weekend before……………
We saw the launch of our ROXStar campaign and some rather jazzy images appearing in the national press with Kartarine Brown and Amanda Hendrick who were transformed into ROXStars for a day.
Combining high fashion brands from various ROX collections we achieved a vibrant and exiting shoot.
Can you guess the brands that we used?
This summer sees ROX launch a new marketing campaign, ‘Marry Me‘, to promote our engagement ring range, complete with a comprehensive step-by-step buying guide to help men navigate around the complex diamond ring market. You will find helpful information on the 5C’s of Diamonds as well as our hand made ring mounts.
Our campaign features top US soap actress Julie Marie Berman and Mike Grady’s engagement photographs, alongside some stunning images of our diamond rings.
When Julie got engaged to her boyfriend of three years, commercial real estate broker Mike Grady in London, they decided they wanted their engagement pictures to be a little bit different. So they took a mini-vacation, along with their wedding photographer Nicole Caldwell, to San Francisco.
Julie and Mike tied the knot in the Sacred Heart Chapel at L.A.’s Loyola Marymount University and a reception at a private home in Pacific Palisades followed.
Julie started acting at the age of 6. Early in her career, Berman appeared in over 100 different commercials before she made her breakthrough passage into television on the hit show 7th Heaven. Since then she has appeared in an episode of the top US drama ‘ER’, and then joined the hit ABC soap “General Hospital” in October 2005 as Lulu Spencer. It’s in this role she earned her two Daytime Emmy nominations in 2007 and also in 2009.
Pop into your local ROX store to see our stunning Marry Me campaign and pick up your free Marry Me Guide.
We are delighted to announce that Nicola McLean – former Miss Scotland and Miss UK – is the new face of ROX.
Nicola features in our Christmas brochure published on Monday 17th November and will be seen in and around Glasgow in our Christmas ROX outdoor media campaign.
Email us to request a copy of our Christmas brochure at info@rox.co.uk.
