Archive for the ‘Campaigns & Photoshoots’ Category

GLAM goings on

Wednesday, June 23rd, 2010

What a whirlwind week we’ve had here at ROX – it’s been go, go, go at GLAM in the City and over the weekend our Victoria, Emma and Donna got to spend a lot of time with Aunty Gok – the man himself Gok Wan. And just like every other woman at GLAM in the City – they fell in love with him!

ROXGok

ROX was the official jewellery sponsor of The Scottish Sun’s Miss Scotland 2010 and we were showcasing some of our hottest new pieces at fashion shows throughout the weekend from designers including ToyWatch, Monica Vinader, Thomas Sabo and Links of London.

We had lots of gorgeous ROX products backstage for for the stylists to work with and Gok took quite a shine to our ROX Viva bracelets – he even decided to wear one of our blinging Gc Chronograph watches throughout the day!

ROXGc

It was a full on weekend and backstage was crazy with stylists, models, make up artists, Miss Scotland finalists and of course Gok but it was absolute ball and the shows looked fantastic – if you were there we hope you had a great time too!

Credit: Gary Doak

Credit: Gary Doak

The new Miss Scotland, the gorgeous Nicola Mimnagh will go on to star on our next advertising campaign and we’re thrilled to have her on board – she’s an absolute beauty and we can’t wait to work with her!

Credit: Gary Doak

Credit: Gary Doak

It was a full on weekend and backstage was crazy with stylists, models, make up artists, Miss Scotland finalists and of course Gok but it was absolute ball and the shows looked fantastic – if you were there we hope you had a great time too!

Love,

ROX

Cupcakes & Diamonds…

Friday, April 23rd, 2010

You might have read about a rather cool event coming up in Glasgow called GLAM in the City, just incase you haven’t though it’s a three day consumer event for Scotland’s lovely ladies that’s coming to George Square in Glasgow over the 18th – 20th of June 2010. And the headline act? None other than fashion guru Gok Wan – we all love a bit of Gok here at ROX so we definitely had to get involved!

Gok will be joined by Lorraine Kelly (doesn’t everyone love a lazy morning watching her on the GMTV sofa?) and a host of other celebs for three days and nights of fashion, beauty, style, performances and exhibitions from 35 uber cool brands.

That’s where we come in.

We’re going to be exhibiting the hottest styles from Thomas Sabo, Links of London, Monica Vinader and ToyWatch to name just a few at GLAM in the City along with some other great companies including our friends over at Cupcake Glasgow. So we decided to put our GLAM hats on to do something fun and quirky to let everyone know that we’re going to be part of the festivities.

The result? The most GLAM cupcake the world has ever seen – a gorgeous sweet treat adorned with over 25 cts of diamonds… and valued at a staggering £100,000!

Credit: Kieran Dodds

Credit: Kieran Dodds

We invited media along to our Argyll Arcade store where our gorgeous model (and colleague!) Lorna Keir showed off the cupcake… check her  working the cameras…!

Credit: Kieran Dodds

Credit: Kieran Dodds

If anyone fancies treating themselves to the ultimate in luxury (or hinting to their significant other!), you can order a bespoke diamond cupcake in store and make sure you get your tickets to GLAM in the City by visiting www.glaminthecity.co.uk

And here’s a bonus pic of Lorna with her sister, and assistant manager of ROX Argyll Arcade, Jennifer…

Credit: Kieran Dodds

Credit: Kieran Dodds

They’re almost as sweet as the cupcake!

Love,

ROX

Getting that ROXStar look just right……..

Friday, October 23rd, 2009

Well its time to bring out the ROX Star in everyone; the ladies at ROX have been leading the way, now its over to you!

What is Amanda Wearing?

What is Amanda Wearing?

Well that depends on which hand you start with of course:

Amanda is glaming up with the right hand side by wearing a mixture of Pandora, Links of London & Thomas Sabo.

Links of London Sweetie Bracelet Rhodium/18ct Gold
Links of London White Dial Sweetie Watch
Pandora Bracelets
Pandora Beads & Charms
Thomas Sabo Bracelets

And on the left some understated elegance with a diamond tennis bracelet and a RADO Ceramica Platinum watch

Rado Watches
ROX Diamond Tennis Bracelet

Our ROXStar range can of course be seen online

ROX ranges from: Links of London, Links of London Sweetie Watches, Pandora, Thomas Sabo, Rado, ROXStar

Roll out the red carpet

Monday, October 12th, 2009

For all those who like to attend an event, the red carpet was rolled out in Argyll Arcade, Braehead and Silverburn this weekend.

Why?………………….. All of the team got in on the ROXStar feel of things.

Argyll Arcade

These lovely ROX Stars certainly brought some glamour to the Argyll Arcade last weekend

We Like Monday’s

Monday, October 12th, 2009

Well it’s the Monday after the weekend before……………

We saw the launch of our ROXStar campaign and some rather jazzy images appearing in the national press with Kartarine Brown and Amanda Hendrick who were transformed into ROXStars for a day.

Combining high fashion brands from various ROX collections we achieved a vibrant and exiting shoot.

Can you guess the brands that we used?