We were rocking and rolling all night long when we were recognised as Retail Stars at this year’s Professional Jeweller Hot 100 event. The annual event names the best jewellery retailers throughout the UK which are added into the Hot 100 book for 2011.

We swapped our dapper everyday attire for flamboyant rockstar inspired outfits and bold facepaint to pose as American 70’s rock band ‘Kiss’ at this year’s Hot 100 photoshoot for Professional Jeweller magazine.

We are one of few jewellers to be nominated for the second year in a row and were presented with the award at a dazzling award ceremony on Tuesday 6^th September 2011, at London’s One Mayfair. More than 700 guests attended this year’s Professional Jeweller Hot 100 event in association with The Company of Master Jewellers and supported by Ti Sento, Aagaard, Swarovski and Trollbeads, where Professional Jeweller editor-in-chief Rachael Taylor announced the winners to be entered in this year’s Hot 100 book.

The pictures were showcased at the glittering event on Tuesday evening and we were named as one of the best jewellery retailers in the UK in the ‘Retail Star’ category. The accolade recognised our best practice and innovation in the industry, outstanding customer service and keeping customers satisfied with great products and excellent retail experiences.

Kyron Keogh said: “We are absolutely delighted to be part of Professional Jewellers Hot 100 and honoured to be recognised as a ‘Retail Star’ in this year’s book. It’s been an exciting year for ROX with the launch of thrill room which has given us a great space for hosting private shopping events that reward our existing, loyal customers and help us build relationships with newer customers. As a company we always believe in treating our customers like VIPs and this is very mush an extension of that philosophy.”

He added:  “We had a great time at the photoshoot – we wanted to do something a bit different, a little daring and that’s why we both chose to dress as one of our favourite rock stars – ‘Kiss’, we wanted to unleash our inner ROXstar.”

Hot 100 is an annual project run by Professional Jeweller. Each year the magazine’s editorial team selects 100 individuals in the UK jewellery industry who it believes have shown true innovation and have driven their businesses, and so the industry, forward over the past 12 months. There is no number allocation in the book, and instead it is divided up into sections to reflect the different types of individuals profiled and photographed for the book. This year the sections were:

• Trendsetters – the leading established jewellery designers of 2011
• Retail Stars – the best jewellery retailers in the UK in 2011
• Business Big Shots – business leaders who have excelled in 2011
• Trailblazers – individuals who have pushed the boundaries in unique sectors in 2011
• NexGems – Professionals Jeweller’s pick of the star jewellery designers of the future

Professional Jeweller editor-in-chief Rachael Taylor said of the event:  “Everyone who has made it into this year’s Hot 100 has excelled in the past year and is an example of best practice in the industry, from trendsetting jewellery designers creating beautiful designs to retailers working hard on the shopfloor to keep customers satisfied with great products and excellent retails experiences.”

Recently named Scottish Retailer of the Year and Independent Retailer of the Year we now have four stores in Scotland in Glasgow’s Argyll Arcade, Braehead and Silverburn and Union Square in Aberdeen as well as our online store at www.rox.co.uk stocking a wide selection of beautiful diamond jewellery and cutting edge designer brands such as Monica Vinader, Ebel, Shaun Leane, Stephen Webster, ToyWatch and Thomas Sabo to name just a few.