For women, investment in jewellery presents an eclectic treasure hunt through bracelets, necklaces, broaches, diamond earrings and so on. But for a gentleman the variety can seem a little scarce (unless you favour the B.A.Baracus-in-the -A-Team look) and perhaps you’ve written-off the notion of a jewellery investment. Well stop the clock because it could be time for you to invest in a quality designer watch.

A stylish gent’s watch is a good investment and statement of style, whilst essentially being a practical item of jewellery. So how do you choose? Think of the wristwatch as being akin to a brand new car – potentially highly expensive and instantly depreciative in market value. However, buy the right car (this is the key!), care for it, maintain it, invest in it and reap the reward in the future. Similarly, a well-chosen, high quality watch can (with appropriate care and preservation) bring you a tidy return on your investment.

Watches are not commonly bought for their immediate return on market value. A good men’s watch from one of our partners, Armani jewellery for example, will commonly be passed on down the family line or worn for a lifetime before a sale is considered.

A universal issue of reduction in value is supplying a watch without its original box and papers, so take care to store them carefully.

Be patient. Where investment is concerned, timing is key, so above all enjoy a lifetime of wear out of your classic timepiece.