In diamonds and other precious gems, the ‘cut’ refers to the shape of the finished stone. There are a huge variety of cuts available from the classic to the fancy, and there are different pros and cons to each. It’s not just the shape that counts for aesthetic purposes or to suit a particular kind of jewellery fitting. It is the cut of a diamond set in diamond jewellery that draws light into the centre of the stone and makes it sparkle. The number of facets (the individual flat planes) and their angle to one another impacts the way light is reflected and refracted around inside the stone.

For diamonds, where that internal fire is the main drawcard, cut is obviously of paramount importance. Since the advent of laser cutting equipment, cuts have grown more and more sophisticated. The understanding of the optical physics involved has also grown. New cuts can now be designed and analysed with computer programs. All these factors combined mean that the diamonds used in jewellery are now more spectacular than ever. The jewellers of a hundred years ago would be amazed by today’s diamond engagement rings.

Cuts are divided into families. The most common is the round brilliant style, which is designed to make efficient use of a perfect, flawless diamond crystal. The symmetry and carefully calculated angles of a classic round brilliant do perhaps the best job of bringing out a diamond’s sparkle. It’s the most popular choice for the large, high quality centrepiece diamonds found in jewellery, although there are many more.

The internet is a wonderful marketplace. You have the power to view a far greater range of diamond engagement rings online than you would in any city, all from the comfort of your own home and incredibly quickly. Going to half a dozen jewellery shops in town would take all day, assuming there were retailers of the right quality in the area. You can do that online in an hour or two, in the evening after work or whenever you like. There is much greater choice available to those who shop online. That’s important when a gift has to be absolutely perfect.

It’s easy to compare online retailers and their prices – diamond engagement rings are a significant investment and of course you should always shop around before making the final choice. Because competition between internet jewellery shops is so high, prices are kept fairly reasonable across the board. Naturally we think ours are very reasonable indeed.

At ROX, we understand that you may have to return the diamond ring that you finally settle on. We are happy to resize rings if necessary, and the first resize is always free. Subsequent resizes attract a small charge, but we can still handle the process for you. Of course, not all diamond engagement rings will be kept – not all proposals are successful (although we think a beautiful ring increases your chances!). You are welcome to return any product bought online within 14 days of receipt for either a refund or exchange for a different item.