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Our guide to buying a watch

Our ROX Watch experts offer their guidance on finding and maintaining your watch.

How much are you going to spend?

First things first, how much do you want to spend on your new watch? Do your research and scope out brands that are in your price range. Have a figure in your mind and research what mechanisms and complications will be available within your budget. A good Swiss watch can cost you anything within the region of £500 to £5 million so know your budget, know your brands and ask one of our experts for their advice.

If you’d like to spread the cost of your watch, we offer interest free credit from £250 so you could stretch your budget that little further if one of our watches has stolen your heart. Find out more about interest free credit with ROX.

We also offer a watch trade in service where you can trade in your old watch and use this money towards the cost of a newer watch from ROX.

What’s your type?

ROX specialises in selling a vast array of watch types including classic, sports, diver and aviation. Choosing a watch type all depends on your lifestyle. Are you choosing a watch to wear on a daily basis to the office and to events? Or are you into sports and wear your watch whilst exercising and use your watch to push your body a little bit further? Are you a diver and need a watch that can take you to greater depths? Or are you into flight and aviation so are looking for something that can withstand flying whilst looking the part? Our in-store watch experts can help you choose a watch that fits in with your lifestyle.

Are you complicated?

A complication is an additional feature that has been added to a watch that is additional to its normal every day job of telling the time. These complications can change a mechanical watch completely when they are added. Complications include: Chronographs, Moon-Phases, Repeating Mechanisms, Tourbillions, Second Time Zones and Calendars. Many top end Swiss watches come with complications as part of their selling points. Some of the most revered horological complications are more focused on celebrating a watchmaker and their mechanical talents. These include minute repeaters that chime the time on demand, tourbillons that counter the effects of gravity on a movement and perpetual calendars that never ever need adjusting. You can find out more about what these words mean in our Watch Glossary.

Watch case 101

Case Size
At ROX, we’ve grown to specialise in big watch cases however, finding the perfect size for your watch all depends on how and where you like to wear it. Watch cases come in all sizes varying from 20mm for the smallest ladies watch to over 60mm. It’s also worth thinking about the thickness of a watch case as anything deeper than 10mm can start to irritate and throw off a cuff which is one reason why ultra-thin cases are beginning to reemerge and become more popular again.

Case Shape
Watch cases not only come in all sizes, they also come in a variation of sizes including: round, rectangular, square, oval, carre, carage, tonneau and asymmetrical. The most common shape for a watch is round but we’re seeing more watches in a square shape.

Dial Colour
The colour of your dial of watch face completely depends on your thoughts and style. If you are building a classic wardrobe, stick to tried and tested true colours that will look appropriate in a business or formal setting. However, if you want your watch to make more of a statement then go for a bright, bold colour. Or if this worries you slightly, save the bold colours for a second watch that you save for more casual occasions.

Hold your breath

Water resistant 30m is suitable for everyday use that means it is splash and rain resistant. A watch marked as 30m is NOT suitable for diving, swimming, snorkeling, water-related work or fishing.

Water resistant 50m is suitable for swimming, white-water rafting; non-snorkeling water related work and fishing however it is NOT suitable for diving.

Water resistant 100m means a watch is suitable for recreational surfing, swimming, snorkeling, sailing and water sports but is NOT suitable for diving.

Water resistant 200m means a watch is suitable for professional marine activity and serious surface water sports and is also suitable for diving.

Diver’s 100m is a watch which is the minimum ISO standard for scuba diving at depths not requiring helium gas. Diver’s 100m and 150m watches tend to be generally older watches

Diver’s 200m or 300m watches are suitable for scuba diving at depths that do not require helium gas and has typical ratings for contemporary diver’s watches.

Diver’s 300+m helium safe watches are suitable for saturation diving in helium enriched environments. These watched are designed for helium mixed gas diving and will have additional markings to point this out.

Did you know that water resistance is not permanent? If you use your watch under water regularly, such as for swimming or diving, you’ll need to get your watch reproofed every couple of years to maintain its function.

Protect Your Precious Watch

Buying a new luxury watch is a little like buying a car. It must be looked after as there are mechanical movements and processes that need to be maintained for your watch to run smoothly. Some watch brands recommend that you have a new watch serviced every three to five years as over time, parts of your watch begin to degrade such as lubricants, and these need to be replaced to ensure the moving parts inside the watch do not wear out, causing any further damage. It’s important to maintain the upkeep of your watch as this protects its value should you ever wish to exchange it or sell it.

I Like The Way You Move

There are three types of watch movements, automatic, mechanical and quartz and before choosing a watch, you should consider which movement to consider in terms of winding, changing the battery, time accuracy and maintenance.

A watch with mechanical movements feature moving parts that wind up either manually or automatically. The main part of a mechanical movement is the mainspring that gradually unwinds and transmits energy. A mechanical watch will keep accurate time despite requiring winding up if it's manual.

In the case of an automatic watch, there is a small weighted rotor that has to move back and forth in order to wind the mainspring. Wearing a mechanical watch causes motion from the wearer’s arm which is then translated into energy to power a series of gears winding the mainspring.

Watches with quartz movements are powered by an electronic oscillator synchronised by quartz crystal. The electronic current created inside the watch causes the quartz inside to pulsate with a very exact frequency. This frequency is broken down through an integrated circuit where power is released through a small stepping motor that sets the watch hands in motion. To keep them running, quartz watches will need battery replacements from time to time.

Leather or Metal?

In terms of a watch strap, the most common style is a metal bracelet with leather being the second most popular choice. However, watches are now on the market with more complex and forward moving straps including rubber and composite materials such as ceramic. Think of whether you want your watch to look classic or adventurous, try on a few style to see what suits and what you feel confident in. Our watch specialists are always on hand to help you find your next special watch.