Creative street artist Trouble Andrews' fascination with the Gucci brand lead to his creation of GucciGhost. This graffiti inspired symbol born on Halloween night attracted publicity and piqued the interest of Gucci's Creative Director and CEO. A collaboration was born leading to the final product - a collection with a mix of two cultures ? a juxtaposition of the past and present. This unique and inspiring collection represents high fashion and urban edge merging together to create art in jewellery.