ROX officially launched at Liverpool One on December 5th with a glittering party in association with Hublot.
ROX Managing Director Kyron Keogh and CEO, Grant Mitchell were joined by Liverpool Football Club and Swiss International Xherdan Shaqiri and Omar Choudhary, Hublot UK Brand Director, to officially cut the ribbon, marking the opening of ROX’s seventh store in the UK.
Also in attendance were: Coleen Rooney, Liverpool Footballer Melissa Lawley, Grammy nominated DJ Camel Phat, sports presenter Geoff Shreeves and fashion influencers Tara Maynard and Ellie Caffrey.
Xherdan, an official Hublot Ambassador was on hand throughout the evening to meet fans and also took part in a lively Q&A with Sky Sports pundit Geoff Shreeves. Guests also enjoyed an interactive Hublot football pop-up, a sparking Moët & Chandon champagne reception and were entertained by up and coming Scottish music sensation Joesef.
ROX was delighted to bolster its partnership with Hublot by announcing the luxury Swiss watchmaker as its exclusive watch partner in Liverpool.
Hublot has long established links with football and it was the first luxury brand to commit itself to the beautiful game back in 2006. Hublot was the proud Official Timekeeper of the 2018 FIFA World Cup in Russia and is the Official Watch for UEFA Champions League and UEFA Europa League. It’s has also built up a strong family of football ambassadors, from different generations, including Pelé, Kylian Mbappe and, of course, Xherdan Shaqiri.