“Yoga skin is juicy, fresh skin,” Sara says. “It’s a look reminiscent of stepping out of a yoga studio, without any of the hard work! I think it’s healthy, hyper-dewy skin that really shows off your natural complexion whilst giving you a lit-from-within radiance at the same time. It’s makeup magic!”
This effortlessly radiant look only takes a dash of makeup mixology to achieve, and is easy for even makeup novices to recreate. The bespoke, tailor-made element of Yoga Skin also means that literally anybody can wear the look, regardless of skin type, tone or age – so it’s no surprise that the look has become a global success story, all created from Sara’s central Glasgow studio.
“It started with coverage in a national newspaper, which was then picked up by a leading UK glossy on New Year’s Day,” says Sara. “From there it just exploded – it went to America, then Thailand, Turkey, France, Russia, Australia, Italy, Greece… it took off! Every day I was seeing it published multiple times in dozens of different languages, my PR team were sending me clipping after clipping. It’s incredible to see and I’m so proud to have created something that so many people are enjoying.”
But the worldwide success didn’t stop there; leading beauty vlogger Huda Beauty caught sight of the trend and posted her own version of Yoga Skin, with a video tutorial that’s had almost two million views in a matter of weeks.
“So many lovely Scottish bloggers and models all posted their own versions of the look too,” Sara tells us. “I work with these girls very often so it was great to have their support as the trend took off, and it just showed how versatile Yoga Skin really is, literally anybody can wear the look.”
For more from Sara, visit www.sarahill.com or follow her on Instagram @sarahillmakeup.