Time is becoming increasingly more precious these days. From juggling career progression and family commitments to making time for a social life, there’s a lot for the modern-man to contend with on a day-to-day basis. At times it can seem like there aren’t enough hours in the day, reminding us all that time is of the essence now more than ever. Master your time management with the Zenith Defy El Primero 21.
Zenith has long been a brand to impress and inspire. With its red guiding star, it has continued to push the boundaries of watchmaking since founder Georges Favre-Jacot revolutionised the world of Haute Horlogerie in 1865. He was the first to unite all aspects of watchmaking under one roof, creating the concept of a Manufacture.
The Zenith El Primero is steeped in horological history. However, while many may be familiar with the history of the El Primero they perhaps might not be quite as knowledgeable about the name Defy. The Defy was the original design that Zenith had around the time they moved into their manufacture in 1865 – it was actually spelt with an I back then and only changed to a y in 1969.
Since it was founded in 1865 by George Favre-Jacot Zenith has long been a brand to push boundaries. It revolutionised watch production by uniting all watchmaking professions under one roof to create a Manufacture and has been taking bold strides to the future ever since.
We were honoured to welcome the legendary Jean Claude Biver to our Argyll Arcade boutique for the official launch of Zenith in Scotland. The trip was Mr Biver's first visit to the nation and his first client facing event. Interviewed by respected Financial Times journalist the President of LVMH Watch & Jewellery Division spoke of his passion for creating truly timeless pieces, hailing his successful career as a gift. Through whimsical musical comparisons and honest recollections from his childhood, the interview offered an insight into the life of one of the industry's most idolised figures.