The designer is the initial creative force behind a piece of jewellery. They use their experience, imagination and inspiration to conjure up an idea, then bring it to life with pen and paper, or digital drawings. While their work is fuelled by creative freedom and artistry, it is very important that they have a solid understanding of the technical constraints that jewellery construction imposes. They must also make sure the jewellery they design reflects the brand, or the specifications our customers have provided.
When the initial design is approved, gouache colour is added to a separate, full-scale drawing that offers a clear idea of what the finished piece will look like, including what materials will be used. This drawing is used as the model for the rest of the team involved in creating the piece.