DIAMONDS & THRILLS
The ROX story began with a thought provoking visit to a jewellery shop in London over 15 years ago. From the creaking entrance door, disinterested sales advisers and drab atmosphere, the whole experience was disappointing, boring and bland. This lead our founders Kyron and Grant to create a shopping experience that was welcoming, exciting and, above all else, thrilling.
After much research and deliberation, ROX - Diamonds & Thrills was born.