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Since being founded in 1875, Audemars Piguet have played an undeniable role in changing the world of Haute Horlogerie. Established by Jules Louis Audemars and Edward Auguste Piguet in Le Brassus, at the heart of a region synonymous with luxury watch manufacture, tradition and avant-garde have been inextricably intertwined into every Audemars Piguet watch from the very beginning. A finely tuned sense of detail pushes every Audemars Piguet watch to its limits as artistic life is breathed into each timepiece with exceptional designs. ROX is honoured to be an authorised UK retailer of Audemars Piguet watches for both men and women. Our collection features a range of styles that use diverse materials, including gold and diamonds, from classic styles to the new season’s models. Audemars Piguet watches are available online and in our Argyll Arcade boutique.

There’s no escaping the sentimental charm of a luxury or designer watch. Passed through the generations, watches become interwoven into the tapestry of family history carrying tales that would otherwise be lost. It is this remarkable ability to both tell and capture time that makes the humble wristwatch a prized possession unrivalled by anything else. ROX is honoured to play host to some of the world’s most sought after men’s and ladies luxury and designer watches. Our diverse portfolio features classic watches from brands including Audemars Piguet, Bremont, Chopard, Hublot, TAG Heuer, Tudor and Zenith to name just a few. ROX watch experts are proud to guide clients through the journey of investing in a new timepiece, sharing their passion or the craftsmanship of each timepiece and in-depth knowledge behind each brand. We understand what makes the best watches tick and pride ourselves on offering an unforgettable service to those ready to step into the mesmerising world of horlogerie.

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We keep a close eye on our competitors to ensure we always offer great quality at fair prices. In the unlikely event that you find a cheaper price for the same jewellery or watch from an autorised retailer, we''ll match the price. Our Price Promise even applies up to 7 days after purchase. We regularly check prices of high street shops in the local area. If we find a competitor offering a better price for the same product sold, even if it's in a sale or as part of a promotion, we'll reduce our local shop price to match. However, our commitment to service means that we do not match competitor prices which are only available online or in catalogues.

We don't expect you to be able to buy the same item for less at any other high street shop but if you can we'll match the price when you purchase, or refund the difference for up to 7 days after you have bought from us. Simply let us know the competitor and product details. If we can verify the price - and the competitor has the stock available to buy - we'll match the price or refund the difference as appropriate.


High street shops trade on the same basis as us, as they have premises freely open to the public in the UK mainland and stock a reasonable range of goods with clearly displayed prices. We do not match outlets which trade on a different basis to us, such as those that operate only on the internet or solely through mail-order, factory outlets, membership clubs, duty free shops, market stalls or home shopping channels. We do not match retailers who are in administration or who are closing down.


We define our local area as an eight-mile radius from the Branch.


We match prices publicly available to all customers, based on those displayed in a shop or the first price quoted to us over the phone. For branded product, the price has to apply to the identical product in terms of brand, model, size, condition or colour. For diamond rings & jewellery, the price has to apply to the same metal, diamond shape, diamond cut, diamond colour, diamond clarity, diamond carat weight and verified by a diamond certificate from the same laboratory. We don't match prices only available online or in catalogues, shop soiled product or special prices only available to certain customers - such as negotiated prices or prices for groups like account holders or club members. We reserve the right to refuse to match prices where it would be uneconomical for us to do so.


We carry a wide range of lines and our competitor has to have the line actually in stock (rather than available only to order) for us to match the price. For products that we deliver, we ask that the competitor is able to deliver in equivalent timescales to us.


We will consider price matches on special order lines which are not part of our normal stocked range, but we reserve the right to refuse to match prices on such orders where it would be uneconomical for us to do so. We will let you know if we are able to match a price at the point of confirming the order.