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We keep a close eye on our competitors to ensure we always offer great quality at fair prices. In the unlikely event that you find a cheaper price for the same jewellery or watch from an autorised retailer, we''ll match the price. Our Price Promise even applies up to 7 days after purchase. We regularly check prices of high street shops in the local area. If we find a competitor offering a better price for the same product sold, even if it's in a sale or as part of a promotion, we'll reduce our local shop price to match. However, our commitment to service means that we do not match competitor prices which are only available online or in catalogues.

We don't expect you to be able to buy the same item for less at any other high street shop but if you can we'll match the price when you purchase, or refund the difference for up to 7 days after you have bought from us. Simply let us know the competitor and product details. If we can verify the price - and the competitor has the stock available to buy - we'll match the price or refund the difference as appropriate.



High street shops trade on the same basis as us, as they have premises freely open to the public in the UK mainland and stock a reasonable range of goods with clearly displayed prices. We do not match outlets which trade on a different basis to us, such as those that operate only on the internet or solely through mail-order, factory outlets, membership clubs, duty free shops, market stalls or home shopping channels. We do not match retailers who are in administration or who are closing down.


We define our local area as an eight-mile radius from the Branch.


We match prices publicly available to all customers, based on those displayed in a shop or the first price quoted to us over the phone. For branded product, the price has to apply to the identical product in terms of brand, model, size, condition or colour. For diamond rings & jewellery, the price has to apply to the same metal, diamond shape, diamond cut, diamond colour, diamond clarity, diamond carat weight and verified by a diamond certificate from the same laboratory. We don't match prices only available online or in catalogues, shop soiled product or special prices only available to certain customers - such as negotiated prices or prices for groups like account holders or club members. We reserve the right to refuse to match prices where it would be uneconomical for us to do so.


We carry a wide range of lines and our competitor has to have the line actually in stock (rather than available only to order) for us to match the price. For products that we deliver, we ask that the competitor is able to deliver in equivalent timescales to us.


We will consider price matches on special order lines which are not part of our normal stocked range, but we reserve the right to refuse to match prices on such orders where it would be uneconomical for us to do so. We will let you know if we are able to match a price at the point of confirming the order.