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They say time has a wonderful ability to remind us what really matters and nothing better captures this sentiment than a luxury or Swiss watch. The ability to master time is one of man’s greatest achievements, however, a watch is more than simply a timekeeper - it offers a window into the past.

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New Season Watches

Geneva finally opens its doors for a week filled with exciting discoveries. Browse the novelties and innovations from the world’s most exciting luxury and Swiss watch brands.




Shop by Brand

ROX is an authorised dealer and official stockist for some of the world's most exciting and sought after luxury and Swiss watch brands including BulgariChopardHublotTAG HeuerTUDOR and Zenith.




Find your Perfect Watch

Break the mould with the latest luxury and Swiss watches. Shop by brand or style, we have a watch to suit your character and style.

Luxury Watches

Truly timeless a luxury watch has the power to evoke emotion whilst capturing style and character.


Swiss Watches

Swiss watch brands are renowned for their impeccable manufacturing, crafting watches that match style with world class reliability and precision.


Limited Edition

Exclusive and unique, you’ll always be the centre of attention with a special edition watch from ROX


New Season Watches

We're proud to continually keep an eye on the latest trends from the world of Haute Horlogerie to bring you the new models from some of the world's most sought-after brands.




Pre-owned Watches

Discover our collection of luxury pre-owned watches and vintage timepieces from some of the world’s most exciting luxury and Swiss watch brands.



ROX Magazine

More than simply instruments of time, luxury watches tell a story. Each with their own unique tale of heritage and craftsmanship to tell, luxury timepieces for men and women offer both a window to the past and a glimpse into the future.


Like the chronograph mechanisms they pioneered, the Heuer family pressed ‘start’ on an illustrious chain of horological events in 1860 currently seeing TAG Heuer at the vanguard of personal smart-tech, as well as 21st-century micro-mechanics.

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TAG Heuer’s Formula 1 line welcomes a trio of edgy and playful chronographs in vivid green, yellow and red. La Chaux-de-Fonds, Switzerland – 15 September 2022: Swiss luxury watchmaker TAG Heuer is shaking up its popular TAG Heuer Formula 1 collection with three stylish models in fresh, energetic colors evocative of the racetrack: green, yellow, and red.

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2023 Magazine

Buying Guides

Need open and honest watch advice? We've pulled together a series of interesting watch facts to help you make your decision. Browse our buying guides or contact our watch experts to help you.

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