Need Advice?

Need Advice? - book and appointment

Book an appointment with our experts

Since being founded in 1875, Audemars Piguet have played an undeniable role in changing the world of Haute Horlogerie. Established by Jules Louis Audemars and Edward Auguste Piguet in Le Brassus, at the heart of a region synonymous with luxury watch manufacture, tradition and avant-garde have been inextricably intertwined into every Audemars Piguet watch from the very beginning. A finely tuned sense of detail pushes every Audemars Piguet watch to its limits as artistic life is breathed into each timepiece with exceptional designs. ROX is honoured to be an authorised UK retailer of Audemars Piguet watches for both men and women. Our collection features a range of styles that use diverse materials, including gold and diamonds, from classic styles to the new season’s models. Audemars Piguet watches are available online and in our Argyll Arcade boutique.

There’s no escaping the sentimental charm of a luxury or designer watch. Passed through the generations, watches become interwoven into the tapestry of family history carrying tales that would otherwise be lost. It is this remarkable ability to both tell and capture time that makes the humble wristwatch a prized possession unrivalled by anything else. ROX is honoured to play host to some of the world’s most sought after men’s and ladies luxury and designer watches. Our diverse portfolio features classic watches from brands including Audemars Piguet, Bremont, Chopard, Hublot, TAG Heuer, Tudor and Zenith to name just a few. ROX watch experts are proud to guide clients through the journey of investing in a new timepiece, sharing their passion or the craftsmanship of each timepiece and in-depth knowledge behind each brand. We understand what makes the best watches tick and pride ourselves on offering an unforgettable service to those ready to step into the mesmerising world of horlogerie.

Call us on 0808 164 6448 Find a Showroom


 - Discover hero image


They say time has a wonderful ability to remind us what really matters and nothing better captures this sentiment than a luxury or designer watch. The ability to master time is one of man’s greatest achievements, however, a watch is more than simply a timekeeper - it offers a window into the past.




Find your Perfect Watch

Break the mould with the latest luxury and Swiss watches. Shop by brand or style, we have a watch to suit your character and style.

Image of -  - collections

Luxury Watches

Truly timeless a luxury watch has the power to evoke emotion whilst capturing style and character.

Image of -  - collections

Swiss Watches

Swiss watch brands are renowned for their impeccable manufacturing, crafting watches that match style with world class reliability and precision.

Image of  - collections

Limited Edition

Exclusive and unique, you’ll always be the centre of attention with a special edition watch from ROX

Image of -  - collections

New Season Watches

We're proud to continually keep an eye on the latest trends from the world of Haute Horlogerie to bring you the new models from some of the world's most sought-after brands.




Shop by Brand

ROX is authorised stockists for some of the world's most exciting and sought after luxury and Swiss watch brands. Shop our edit.



ROX Magazine

More than simply instruments of time, luxury watches tell a story. Each with their own unique tale of heritage and craftsmanship to tell, luxury timepieces for men and women offer both a window to the past and a glimpse into the future.

Image - ROX

Through the Porthole

What began as an indie startup based solely on a nautical motif has, in four short decades, become the Hublot we now know: massive, in every sense of the word.

Read & Shop
Image - ROX

Precision Instrument

At first glance, Serena Williams and Audemars Piguet don’t seem to be natural bed fellows, but it’s actually a relationship that makes more sense than you think.

Read & Shop



Buying Guides

Need open and honest watch advice? We've pulled together a series of interesting watch facts to help you make your decision. Browse our buying guides or contact our watch experts to help you.



Book an appointment with our Experts

Book Now
book an appointment pagecta

Book an Appointment with our Experts