Shopping Bag 0

Your Bag

Your shopping bag is empty.

Search Menu

Buying Guides

Making an informed decision

There is no purchase quite as emotionally charged as jewellery. It leaves a mark on your family history with many pieces, whether they be luxury watches or engagement rings, becoming cherished heirlooms. Jewellery is an investment, and one like no other, so it’s important to be as informed as possible before making a decision to buy. Our guides are designed to support you through the process of finding the piece that is right for you.

Jump to section or just scroll down:

Engagement Ring Guide

Now that you’ve found your perfect match, it’s time to hunt down an engagement ring your partner will love. From the cut and clarity of the diamond, to its colour and carat, there’s a lot to take in before you make the decision to buy. No need to panic, though: our guide covers all the basics.


Image of engagement ring sketch

Understanding the 5cs

The five basic rules that determine a diamond’s value are known as the 5Cs. Cut, Colour, Clarity, Carat and Certification are universal throughout the diamond world and we take them very seriously.


Marry Me

There will be a time in your life that will require a special setting, a certain amount of attention to detail and the perfect diamond engagement ring to symbolise your love.


Diamond Certificates

A Diamond Certificate is a “blueprint” of a loose diamond. It tells you the diamond’s exact measurements and weight, as well as the details of its cut and quality. It precisely points out all the individual characteristics of the stone.


Finding your ring size

In order to find your ring size you can download and print our Ring & Finger Sizer.


Gold & Platinum

Jewellers throughout the ages have selected gold and platinum as their precious metals of choice because of their softness, natural beauty, resistance to tarnish and ease of workmanship.


Grox Your ROX

Diamonds may be forever, but that doesn't mean you have to commit to the same diamond for a lifetime. Why don't you trade-up your diamond for a larger diamond using our Grow Your ROX scheme?


Watch Buying Guide

Time might wait for no one but it’s important not to rush into buying a new watch. The chronograph is a real marvel of design that showcases technical skill and creative flare. And there’s more to investing in a watch than timekeeping. Often passed from generation to generation they become interwoven into the family tapestry so it’s important to find a style and fit that will stand the test of time.


Picture showing different watch styles

Why buy a watch from ROX?

ROX is a fully authorised dealer of all the brands listed on our website including Audemars Piguet, Chopard, Hublot plus many more. Buying a watch from ROX not only makes the buying experience so much more enjoyable, our ROX SOLID guarantees give you total peace of mind.


Watch Trade-in

Building a watch collection is a lifelong journey with big brand milestones along the way. However, there comes a time when your watch just isn’t cutting it and it’s time to invest in something new.


Watch Glossary

Discover the unique parts that make up your luxury timepieces as we break down the watch jargon.


Caring for your jewellery

Whether it’s a piece of silver, platinum or diamond encrusted it’s important to show your jewellery a little tender love and care. Here we share our tips to ensure your collection retains its alluring charm for years to come.


Engagement ring


There is nothing more enchanting than a truly beautiful diamond. At ROX we pride ourselves on creating breathtaking pieces with the best possible diamonds. In fact, only 1% of the diamonds we actually see make it into our handcrafted designs, all chosen for their superior sparkle, shine and above all beauty. We are also committed to ensuring all of our diamonds are ethically sourced. Our diamonds come with guarantees that state they are conflict free and we only trade with suppliers that comply with the Kimberly Process and System of Warrantees. And of course, as diamond specialists we’re always keeping an eye out for world famous diamonds, continually seeking inspiration for new and exciting pieces.


The Journey of your Diamond

A diamond’s story begins deep in the earth - 100-200 miles below the surface. These stones were formed up to 3.3 billion years ago as a result of unimaginable heat and pressure placed on carbon crystals. Powerful volcanic activity forced the diamonds up to the surface.


Conflict diamonds

All our diamonds are guaranteed Conflict-free. All our diamonds are provided with written guarantees that states they are conflict free. ROX only trade with suppliers that comply with the Kimberley Process and System of Warrantees.


World Famous Diamonds

We’re all about diamonds and thrills here at ROX. No matter the size, the cut or the colour we’re firm believers there is nothing that will put a smile on your face quite like a diamond. However, when truly staggering diamonds hit the market they also make the headlines and there’s no escaping that will always be pretty incredible.


How to Shop Online

This page contains step-by-step instructions on how to place your order. If you need help placing an order, please call us on 0800 0124 363 (9am to 5pm - Monday to Friday) or email


Interest Free Credit

Interest Free Credit (0% typical APR) is a loan that can be applied to an item purchased in one of our boutiques or online.


Tax Free Shopping

When you shop in the UK, you pay a sales tax (VAT) on most goods. If you are resident outside the EU, you are entitled to reclaim the VAT on most items purchased and taken home.



荣获多个奖项的英国奢侈品零售商ROX是最令人兴奋和鼓舞的珠宝 商之一,致力于提供出色的客户服务和大胆的设计,多年来不断发 展,透过贴心的服务及训练有素的专业人才,赢得顾客的认同及支 持


Special Orders

If your finger size has Order written after it, this indicates that your finger size in not available from stock but it can be specially made to order for you. The dispatch time will change automatically depending upon the delivery time for the finger size you select.



Got a question our buying guides don’t cover? Don’t panic. This section will point you in the direction of a range of different help including details of international shopping, watch trade-in, delivery and returns to name just a few queries.