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Zenith is renowned for crafting some of the world’s most accurate luxury watches since being founded in 1865. Established by Swiss watchmaker George Favre-Jacot, the goal of the brand was simple – to master the art of both design and precision. Zenith watches are renowned for their expert chronography and sleek finish.

Since the beginning, Zenith has been a brand that’s proud to play a part in revolutionising the world of luxury watchmaking. With a name like Zenith, referring to the highest point reached by a heavenly body in the sky, it’s hardly surprising.

Shop the full range of Zenith watch models online with 0% finance available.

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Zenith Collections

Browse the full Zenith watch collection, including Defy, Chronomaster, and Pilot models. Zenith’s luxury watches are always a leading option, with expert Swiss manufacturing and precision finish. Explore Zenith’s latest watch designs and find the timepiece that best represents you.

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Zenith Chronomaster Watches

The beloved Chronomaster is a technical masterpiece, which is on show in the skeleton and open models.

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Zenith Defy Watches

The Zenith Defy range has a bold, futuristic look that still pays homage to its classic predecessor, the El Primero.

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Zenith Pilot Watches

The brand played a vital role in aviation history - Louis Bleriot was the first man to fly across the English Channel. He did so wearing a Zenith Pilot.

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Zenith New Season Watches

Innovation is at the heart of Zenith. Since 1865 the brand with the guiding red star has been determined to take luxury watchmaking to new heights

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Buying Guides

As the authorised retailer of some of the world’s most respected and sought after brands, we know exactly what makes a luxury and Swiss watch tick. Read our Zenith Guide to learn more about Zenith watches – and why they have stood the test of time.

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ROX Magazine

Named after the highest point reached by a heavenly body in the sky it is hardly surprising that Zenith has proudly pushed the boundaries of mechanical watch design since it was established in 1865. Find out more about Zenith watches in some of the pieces from our magazine.

What's the frequency, Zenith?

Future proof innovation makes Zenith tick.

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Defying Gravity

Remember those old NASA films of Apollo astronauts training for weightlessness and disorienting g-forces while strapped inside man sized gyroscopes? Well this is the watch for them.

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The History of Zenith Watches

It was George Favre-Jacot, founder of Zenith, who was the first to unite all watchmaking production under one roof, creating the first ever manufacturer in the watchmaking haven of Le Locle, Switzerland.

To celebrate a century of expert craftsmanship the Zenith El Primero, the first ever integrated automatic chronograph movement was unveiled. This iconic movement was the only one capable of measuring time to the nearest tenth of a second, thanks to its balance oscillating at a frequency of 36,000 vibrations per hour. However, as the horological world became ever more enamoured with the quartz movement, the owners of Zenith watches made the decision, in 1975, to focus solely on the production of quartz watch models. It was this decision that pushed watchmaker Charles Vermot to hide the tools, plans and parts required to make mechanical calibres – securing the brand’s dynamic future. Fast forward to 1984, mechanical watches were back in Vogue and Charles hailed as a horological hero.

Over the last century, Zenith has proudly pushed the boundaries of mechanical watch design. Zenith watches are among the most innovative, technologically advanced chronograph watch models. With no signs of slowing down, Zenith is continually looking to the future. With its Pilot collections and the new Zenith Defy El Primero 21 – a watch which boasts 1/100th of a second accuracy – it’s clear that Zenith is a brand that embodies the spirit of innovation and will continue to strive to create legendary timepieces for centuries to come. Discover more about Zenith watches with the Zenith buying guide.

Watch Buying Guide

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