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Zenith is renowned for crafting some of the world’s most accurate luxury watches since being founded in 1865. Established by Swiss watchmaker George Favre-Jacot the goal of the brand was simple – to master the art of both design and precision. Since the beginning Zenith has been a brand proud to play a part in revolutionising the world of luxury watchmaking. And with a name like Zenith, referring to the highest point reached by a heavenly body in the sky and symbolising the height of excellence to which the brand with the guiding star has been aspiring to for more than 150 years, it’s hardly surprising.




New Season Zenith

New Season

Discover the latest creations from Zenith.







Zenith Collections

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Zenith Chronomaster Watches

The beloved Chronomaster is a technical masterpiece, which is on show in the skeleton and open models.

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Zenith Defy Watches

The Zenith Defy range has a bold, futuristic look that still pays homage to its classic predecessor, the El Primero.

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Zenith Pilot Watches

The brand played a vital role in aviation history - Louis Bleriot was the first man to fly across the English Channel. He did so wearing a Zenith Pilot.

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Zenith New Season Watches

Innovation is at the heart of Zenith. Since 1865 the brand with the guiding red star has been determined to take luxury watchmaking to new heights

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Buying Guides

As the authorised retailer of some of the world’s most respected and sought after brands, we know exactly what makes a luxury and Swiss watch tick.


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ROX Magazine

Named after the highest point reached by a heavenly body in the sky it is hardly surprising that Zenith has proudly pushed the boundaries of mechanical watch design since it was established in 1865.

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What's the frequency, Zenith?

Future proof innovation makes Zenith tick.

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Defying Gravity

Remember those old NASA films of Apollo astronauts training for weightlessness and disorienting g-forces while strapped inside man sized gyroscopes? Well this is the watch for them.

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Zenith Watches

In fact, it was George Favre-Jacot who was the first to unite all watchmaking production under one roof, creating the first ever manufacture in the watchmaking haven of Le Locle.

To celebrate a century of expert craftsmanship the Zenith El Primero, the first ever integrated automatic chronograph movement, was unveiled. This iconic movement was the only one capable of measuring time to the nearest tenth of a second, thanks to its balance oscillating at a frequency of 36,000 vibrations per hour. However, as the horological world became ever enamoured with the quartz movement the owners of Zenith made the decision to focus solely on the production of quartz watches only in 1975. It was this decision that pushed watchmaker Charles Vermot to hide the tools, plans and parts required to make mechanical calibres – securing the brand’s dynamic future. Fast forward to 1984 and mechanical watches were back in Vogue and Charles hailed as a horological hero.

Over the last century Zenith has proudly pushed the boundaries of mechanical watch design and shows no sign of slowing down. Continually looking to the future with its Pilot collections and the new Zenith Defy El Primero 21 – a watch which boasts 1/100th of a second accuracy – it’s clear that Zenith is a brand that embodies the spirit of innovation and will continue to strive to create legendary timepieces for centuries to come. Discover more about Zenith watches with the Zenith buying guide.

Watch Buying Guide


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