Need Advice?

Book an appointment with our experts

Call us on 0808 164 6448 Find a Showroom



Zenith is renowned for crafting some of the world’s most accurate luxury watches since being founded in 1865. Established by Swiss watchmaker George Favre-Jacot, the goal of the brand was simple – to master the art of both design and precision. Zenith watches are renowned for their expert chronography and sleek finish.

Since the beginning, Zenith has been a brand that’s proud to play a part in revolutionising the world of luxury watchmaking. With a name like Zenith, referring to the highest point reached by a heavenly body in the sky, it’s hardly surprising.

Shop the full range of Zenith watch models online with 0% finance available.

Men's Watches Women's Watches All Watches



Zenith New Season Watches

Discover the latest new season watches and collections from Zenith. Pre-order your new Zenith watch now before anyone else. 0% finance available with free UK delivery.



Zenith Collections

Browse the full Zenith watch collection, including Zenith Defy, Zenith Chronomaster and Zenith Pilot models. Zenith’s luxury watches are always a leading option, with expert Swiss manufacturing and precision finish. Explore Zenith’s latest watch designs and find the timepiece that best represents you.

Zenith Defy Soldier Shot

Zenith Defy Watches

Crafting the future of watchmaking. Combining cutting-edge manufacture movements with futuristic forms and materials. Setting new standards of performance and style.

See All
Zenith Chronomaster

Zenith Chronomaster Watches

Showcasing Zenith’s mastery of the automatic El Primero high-frequency chronograph movement it established in over 50 years.

See All
Chronomaster Sport Soldier Shot

Zenith Chronomaster Sport Watches

The culmination of over 50 years of mastery of the sporty automatic chronograph. Contemporary yet unmistakably Zenith with its the tri-colour dial and black ceramic bezel.

See All
Zenith Pilot Soldier Shot

Zenith Pilot Watches

Proud to continually take its design and manufacture to new heights Zenith has long been a champion of pilot watches.

See All

Zenith Defy Skyline Soldier watch shot

Zenith Defy Skyline Watches

Sleek and evocative, featuring Zenith's first patterned dial with a star motif and interchangeable strap system. Featuting the El Primero high-frequency calibre with a 1/10th of a second indicator.

See All
Zenith Defy Extreme Soldier Shot

Zenith Defy Extreme Watches

Built for the elements. A new expression of precision and ruggedness, being the toughest 1/100th of a second chronograph ever made.

See All




Zenith - The 135-O

70 Years after its creation, Calibre 135-O is brought back to life by the hands of Kari Voutilainen.


Zenith 135-O Video



Buying Guides

As the authorised retailer of some of the world’s most respected and sought after brands, we know exactly what makes a luxury and Swiss watch tick. Read our Zenith Guide to learn more about Zenith watches – and why they have stood the test of time.




ROX Magazine

Named after the highest point reached by a heavenly body in the sky it is hardly surprising that Zenith has proudly pushed the boundaries of mechanical watch design since it was established in 1865. Find out more about Zenith watches in some of the pieces from our magazine.


Original by name, original by substance. Few watches have been as influential and truly iconic as the Zenith A386.

Read & Shop


Carl is an undisputed living legend in electronic music and is credited with bringing his craft to new heights.

Read & Shop


2023 Magazine



The History of Zenith Watches

It was George Favre-Jacot, founder of Zenith, who was the first to unite all watchmaking production under one roof, creating the first ever manufacturer in the watchmaking haven of Le Locle, Switzerland.

To celebrate a century of expert craftsmanship the Zenith El Primero, the first ever integrated automatic chronograph movement was unveiled. This iconic movement was the only one capable of measuring time to the nearest tenth of a second, thanks to its balance oscillating at a frequency of 36,000 vibrations per hour. However, as the horological world became ever more enamoured with the quartz movement, the owners of Zenith watches made the decision, in 1975, to focus solely on the production of quartz watch models. It was this decision that pushed watchmaker Charles Vermot to hide the tools, plans and parts required to make mechanical calibres – securing the brand’s dynamic future. Fast forward to 1984, mechanical watches were back in Vogue and Charles hailed as a horological hero.

Over the last century, Zenith has proudly pushed the boundaries of mechanical watch design. Zenith watches are among the most innovative, technologically advanced chronograph watch models. With no signs of slowing down, Zenith is continually looking to the future. With its Pilot collections and the new Zenith Defy El Primero 21 – a watch which boasts 1/100th of a second accuracy – it’s clear that Zenith is a brand that embodies the spirit of innovation and will continue to strive to create legendary timepieces for centuries to come. Discover more about Zenith watches with the Zenith buying guide.

Watch Buying Guide



Get ROX in your inbox