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TAG Heuer


TAG Heuer is a pioneer of modern watchmaking, proud to expand its horizons whilst still honouring the rich and diverse history of the brand. For more than 150 years the makers of TAG Heuer watches for men and women have faced down every challenge they’ve come across and pushed past it in pursuit of higher levels of precision and performance from its timepieces.

Since the Tag Heuer watch brand was established in 1860 by Edouard Heuer, it has respected time-honoured traditions whilst continually pushing forward, taking strides in new development to create timepieces ready to meet modern demand. Discover the full range of elegant and bold TAG Heuer watches on sale through ROX – from the TAG Heuer Carrera and Formula 1 models to the TAG Heuer Aquarace – or get in touch with us if you’d like help finding the perfect watch for you.

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TAG Heuer New Season Watches

Discover the latest new season watches and collections from TAG Heuer. Pre-order your new TAG Heuer watch now before anyone else. 0% finance available.



TAG Heuer Watch Collections

Explore the stunning collections of TAG Heuer ladies and men’s watches currently for sale in the UK from ROX, with 0% finance and free delivery. Once you see the detail and artistry embodied by each TAG Heuer watch, you’ll see it’s worth investing in a timepiece that will provide style and enjoyment for many years.

As a luxury brand that embraces vibrant yet timeless design, there is a TAG Heuer watch to suit anyone with the confidence to stand out. From captivating and stylish ladies watches to powerful statement pieces for men, TAG Heuer truly understands how to make classic craftsmanship both innovative and exciting.

TAG Formula 1

TAG Heuer Formula 1 Watches

The TAG Heuer Formula 1 range offers timeless casual sports watches for those with a fast paced life.

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TAG Heuer Aquaracer

TAG Heuer Aquaracer Watches

Inspired by the world of aquatic sports, the TAG Heuer Aquaracer prides itself on being the ultimate sports watch.

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TAG Heuer Connected

TAG Heuer Carrera Watches

Ingrained in the DNA of the brand, the TAG Heuer Carrera is a horological icon.

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TAG Heuer Monaco

TAG Heuer Monaco Watches

Sometimes the best things come in square packages and TAG Heuer Monaco watches are proof of exactly that.

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TAG Heuer Connected Watches

TAG Heuer Connected watches have a passion for precision, craftsmanship and cutting edge technology.




TAG Heuer | The Chase for Carrera

To celebrate this TAG Heuer Carrera Chronograph 39mm timepiece icon, TAG Heuer has done something just as daring and maverick as the watch’s design: launching a 5-minute Hollywood action-comedy. The blockbuster’s cast includes actors Ryan Gosling and Vanessa Bayer, as well as producer and director David Leitch and director Nash Edgerton.





TAG Heuer Monaco Steve McQueen


Buying Guides

As an authorised retailer of TAG Heuer watches, as well as several more of the world’s most respected and sought-after brands, we know exactly what makes a luxury Swiss watch tick. Read our TAG Heuer Buying Guide to learn more about TAG Heuer watches – and why they have stood the test of time.

TAG, short for Techniques d’Avant-Garde, is one of the world’s most celebrated watch brands for good reason, with the iconic style TAG watches making it the ideal option for a range of luxury timepiece enthusiasts. We’re one of the leading providers of TAG Heuer in the UK, and we’re passionate about the luxury and quality embodied by TAG Heuer, so we’re always happy to talk about the buying process.



ROX Magazine

Since it was founded by Edouard Heuer in 1860, TAG Heuer has been proud to continually take strides in the development of new timepieces. Learn more about TAG Heuer watches and the patriarch of the brand, Jack Heuer himself, in some of the pieces from our magazine.

With over 150 years of history and artistry to TAG Heuer watches, there’s plenty to say about them. It’s a pleasure whenever we get to write a piece about TAG Heuer watches, so we hope you’ll enjoy reading them and they will help inform you on the range of TAG Heuer watches we have for sale.


Like the chronograph mechanisms they pioneered, the Heuer family pressed ‘start’ on an illustrious chain of horological events in 1860 currently seeing TAG Heuer at the vanguard of personal smart-tech, as well as 21st-century micro-mechanics.

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TAG Heuer’s Formula 1 line welcomes a trio of edgy and playful chronographs in vivid green, yellow and red. These statement quartz sports watches authentically capture the spirit of the first TAG Heuer Formula 1 pieces from the 1980s, which were celebrated for their cool colors and character.

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2023 Magazine



TAG Heuer Watches

Such is TAG Heuer’s forward thinking attitude that in 1887 Heuer patented the oscillating pinion for stop mechanical watches – a major improvement in the chronograph industry that is still being used today. And in 1962 Heuer was the first Swiss watchmaker to go into space as on February 20 John Glenn was the first man to fly a manned American space flight orbiting the Earth almost three times in five hours wearing the Heuer stopwatch. The popularity of TAG watches in the UK is long-established, but it hit new heights when brand became synonymous the with the world of motor racing thanks to Steve McQueen wearing the Monaco in the box office hit Le Mans in 1971.

TAG Heuer makes its own rules, chooses its own path, never quits, is always moving forward, never compromises and ultimately never cracks under pressure. It is this determination that has ensured TAG Heuer watches for men and women continually remains ahead of the curve when it comes to watch designs and trends.

Irresistibly stylish and daring designs for ladies and gents are at the heart of the brand, embodied in iconic models such as the TAG Heuer Carrera. TAG Heuer Formula 1 watches and TAG Heuer Aquaracer, proving its watches are a force to be reckoned with. Discover more about the brand and the TAG Heuer watch collections for sale in the UK right now, with our TAG Heuer buying guide. For more about TAG watches, you can visit one of our boutiques to speak to one of our experts, while if you want to discover more about the luxurious qualities of TAG Heuer men’s and ladies’ watches before you consider a purchase, take a look at our TAG Heuer watches buying guide.

Brand Ambassador, Steve McQueen



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