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TAG Heuer is a pioneer of modern watchmaking, proud to expand its horizons whilst still honouring the rich and diverse history of the brand. For more than 150 years TAG Heuer has faced down every challenge it has come across and pushed past it in pursuit of higher levels of precision and performance from its timepieces. Since the brand was established in 1860 by Edouard Heuer it has respected time-honoured traditions whilst continually pushing forward, taking strides in new development to create timepieces ready to meet modern demand. Read More >

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Such is TAG Heuer’s forward thinking attitude in 1887 Heuer patented the oscillating pinion for stop mechanical watches – a major improvement in the chronograph industry that is still being used today. And in 1962 Heuer was the first Swiss watchmaker to go into space as on February 20 John Glenn was the first man to fly a manned American space flight orbiting the Earth almost three times in five hours wearing the Heuer stopwatch. Then of course the brand became synonymous the with the world of motor racing thanks to Steve McQueen wearing the Monaco in the box office hit Le Mans in 1971.

TAG Heuer makes its own rules, chooses its own path, never quits, is always moving forward, never compromises and ultimately never cracks under pressure. It is this determination that has ensured TAG Heuer continually remains ahead of the curve when it comes to watch designs and trends.

Irresistibly stylish and daring designs for ladies and gents are at the heart of the brand, embodied in iconic models such as the TAG Heuer Carrera. TAG Heuer Formula 1 and TAG Heuer Aquaracer, proving its watches are a force to be reckoned with.