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TAG Heuer

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TAG HEUER

TAG Heuer is a pioneer of modern watchmaking, proud to expand its horizons whilst still honouring the rich and diverse history of the brand. For more than 150 years TAG Heuer has faced down every challenge it has come across and pushed past it in pursuit of higher levels of precision and performance from its timepieces. Since the brand was established in 1860 by Edouard Heuer it has respected time-honoured traditions whilst continually pushing forward, taking strides in new development to create timepieces ready to meet modern demand.

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Tag Heuer New Season

 

 

 

TAG Heuer Collections

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TAG Heuer Aquaracer Watches

Inspired by the world of aquatic sports, the TAG Heuer Aquaracer prides itself on being the ultimate sports watch.

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TAG Heuer Autavia Watches

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TAG Heuer Carrera Watches

Ingrained in the DNA of the brand, the TAG Heuer Carrera is a horological icon.

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TAG Heuer Formula 1 Watches

The TAG Heuer Formula 1 range offers timeless casual sports watches for those with a fast paced life.

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TAG Heuer Limited Edition Watches

Not afraid to defy time-honoured conventions of Swiss watchmaking, TAG watches push the boundaries to achieve superior performance and precision.

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TAG Heuer Link Watches

Comfort and elegance join forces to create the TAG Heuer Link collection in a celebration of timeless style.

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TAG Heuer Monaco Watches

Sometimes the best things come in square packages and TAG Heuer Monaco watches are proof of exactly that.

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TAG Heuer New Season Watches

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Buying Guides

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ROX Magazine

Since it was founded by Edouard Heuer in 1860 TAG Heuer has been proud to continually take strides in the development of new timepieces.

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Dashing Chap

Overshadowed for too long by its square-jawed cousin, the Monaco, TAG Heuer’s Autavia is re-establishing itself on pole position as the true petrolhead’s go-to instrument.

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Peggy Gou got famous

Her track “It Makes You Forget” became one of the most unforgettable tracks of 2018, she is the first Korean female DJ to play at Europe’s temple to dance music, the notorious Berghain and she’s just been initiated into the TAG Heuer family as the face of the Formula 1 Lady.

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TAG Heuer Watches

Such is TAG Heuer’s forward thinking attitude in 1887 Heuer patented the oscillating pinion for stop mechanical watches – a major improvement in the chronograph industry that is still being used today. And in 1962 Heuer was the first Swiss watchmaker to go into space as on February 20 John Glenn was the first man to fly a manned American space flight orbiting the Earth almost three times in five hours wearing the Heuer stopwatch. Then of course the brand became synonymous the with the world of motor racing thanks to Steve McQueen wearing the Monaco in the box office hit Le Mans in 1971.

TAG Heuer makes its own rules, chooses its own path, never quits, is always moving forward, never compromises and ultimately never cracks under pressure. It is this determination that has ensured TAG Heuer continually remains ahead of the curve when it comes to watch designs and trends.

Irresistibly stylish and daring designs for ladies and gents are at the heart of the brand, embodied in iconic models such as the TAG Heuer Carrera. TAG Heuer Formula 1 and TAG Heuer Aquaracer, proving its watches are a force to be reckoned with. Discover more about the brand with our TAG Heuer buying guide.

Brand Ambassador, Steve McQueen

 

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