It takes a painstaking amount of work, all by hand, to make diamonds as beautiful as you’ll see in our boutiques as they start out life as an uneven natural state called a ‘rough.’ Every other aspect of the 5C’s is an act of nature, however, the cut is the only part of diamond creation that requires human input. It’s the most important, yet misunderstood part of the process. Diamond cutting is an art which can take weeks to produce the perfect outcome. Cutting is so important because it unlocks a diamond’s beauty and sparkle. A perfectly cut diamond will be staggering thanks to its brightness - how much light is reflected, fire - the rainbow effect created when light hits the surface and scintillation - the flashes of light created when the diamond moves. These are key in producing the perfect diamond engagement ring your fiancé-to-be will treasure forever.