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Founded in Rome in 1884 by the talented Greek silversmith Sotirio Bulgari, the brand quickly established a reputation for Italian excellence with exquisite craftsmanship and magnificent jewellery creations. Over the decades, the Bulgari generations defined a distinctive style made of vibrant colour combinations, exquisitely balanced volumes and unmistakable motifs that pay homage to the Roman roots of the company. While always revering its cultural legacy, Bulgari introduced innovations that rewrote the rules of the jewellery universe and launched new trends that stood out as icons of contemporary design.

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Bulgari New Season Watches

Discover the latest new season watches and collections from Bulgari. Pre-order your watch now before anyone else. 0% finance available with free delivery.






Bulgari Watch Collections

A blend of Swiss watchmaking mastery and Italian design.  Discover the Bulgari watch collections.

Bulgari Octo Watches

Bulgari Octo Watches

Combing the finest Italian design with sophisticated movements to create timepieces of breath-taking elegance.

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Bulgari Lucea Watches

Bulgari Aluminium Watches

Redefining what a sports watch can be.   The epitome of a casual, chic and distinctive style.

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Bulgari Serpenti Watches

Bulgari Serpenti Watches

Geometrically abstract and creatively winding Bulgari’s hallmarks together: a love of colour, materials, innovation and wearability.

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Bulgari Lucea Watches

Bulgari Lucea Watches

Bringing glamour to everyday style.  Every LVCEA crown is set with a cabochon-cut stone, topped with a diamond.

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Bulgari Bulgari Watches

Bulgari Bulgari Watches

Inspired by the ancient coins of Imperial Rome, the its circular signature onto a collection of elegance.

Shop Bulgari Bulgari
All Bulgari Watches

All Bulgari Watches

Looking for inspiration? Shop all Bulgari watches now. 

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Bulgari Octo Finissimo Ultra

Witness the marvelous details of the first ever Octo Finissimo Ultra.


Bulgari Octo Finissimo Video

Buying Guides

As an authorised retailer of Bulgari watches, as well as several more of the world’s most respected and sought-after brands, we know exactly what makes a luxury Swiss watch tick.



ROX Magazine


It was a certain Marshall Mathers who once rhymed, “Snap back to reality, ope there goes gravity,” and it couldn’t feel more appropriate as we return to our desks...

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The wind-up watch is becoming the essence of anti-obsolescence: life-proof, future-proof and engineered to F1-levels of zero compromise.

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Why buy Bulgari watches?

Watch Buying Guide



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