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Man’s ability to master time is one of humankind’s greatest achievements. However, watches don’t just keep us on track as we go about daily life, they offer a window into history.

Just as diamond jewellery holds undeniable sentimental value so too do luxury watches. Truly timeless a luxury watch has the power to evoke emotion whilst capturing style and character. Whether classic, military or sporty men’s luxury watches and luxury watches for women offer a glimpse into the world of the wearer, carrying with it tales that can be passed through the generations.

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New Season Watches

Looking for inspiration filled with exciting discoveries? Browse the novelties and innovations from the world’s most exciting luxury and Swiss watch brands.







Luxury Watch Brands


Founded in Rome in 1884 by the talented Greek silversmith Sotirio Bulgari, the brand quickly established a reputation for Italian excellence with exquisite craftsmanship.



Find out more about the innovation at the heart of every Chopard luxury watch.



Discover the latest from the daring brand behind the Art of Fusion.



Step into a world of haute horlogerie where style and precision reign supreme with Zenith.







Buying Guides

As the authorised retailer of some of the world’s most respected and sought after brands, we know exactly what makes a luxury and Swiss watch tick.



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ROX Magazine

More than simply instruments of time, luxury watches tell a story. Each with their own unique tale of heritage and craftsmanship to tell, luxury timepieces for men and women offer both a window to the past and a glimpse into the future.

Balancing Act

The new, breathlessly titled ‘Audemars Piguet Royal Oak Frosted Gold Double Balance Wheel Openworked’ is a symphony of horological virtuosity.

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Through the Porthole

What began as an indie startup based solely on a nautical motif has, in four short decades, become the Hublot we now know: massive, in every sense of the word.

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Master Craftsmanship

Every watch has a story to tell, however, it’s important to remember that the art of craftsmanship is at the heart of every luxury watch. Master horologists dedicate their lives to mastering the art of watch craftsmanship. Paying homage to time-honoured skills whilst continually looking to the future is the secret to success for many luxury Swiss watch brands, with artisan watchmakers breathing life into inspired luxury watches in state-of-the-art Swiss watchmaking facilities.

Time may be of the essence but for these horological heroes a luxury timepiece is more than just an instrument of time, it’s a work of art and one there are honoured to dedicate their creative and technological best to. This passion and commitment is why prestigious brands such as Audemars Piguet, Chopard, Hublot and Zenith are held in such high esteem.

Renowned for continually creating men’s and ladies watches that master the art of precision and style these brands are celebrated for creating the best luxury watches in the world. ROX is thrilled to play host to some of the world’s most sought after luxury watch brands with dedicated watch consultants on hand to guide clients through the world of Haute Horlogerie to find a timepiece that ticks all the right boxes.

The ROX Watch Concierge